AddVentures reveals the global trend focuses on B2B startups, Plus giving three success factors for startups

AddVentures by SCG
AddVentures by SCG
Published in
4 min readApr 4, 2018

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AddVentures by SCG cites the global trend is shifting to B2B startups era as B2C startups have reached the maturity stage. Nonetheless, B2B startups are suggested to develop the technologies that solve the industry’s pain points if they want to be successful.

Dr. Joshua Pas, Managing Director of AddVentures by SCG, said that the global trend of startups currently shifts toward developing the Business-to-Business (B2B) technologies. Earlier, startups mostly created technologies for the Business-to-Consumers (B2C) sector and many of them have grown their business with a fast success and become the leaders in each market where it is difficult for new comers to enter and compete. But the B2B segment is different as it still has big room for new startups to grow.

However, it is challenging for developing B2B startups as it requires human resources who are experienced and understand thoroughly in that particular industry so that they can develop the technology to solve the pain points of that industry.

“One of the challenges for B2B startups is that their users are familiar with behaving and working in traditional pattern and it is difficult for them to change. Besides, their behaviour and the factors that influence on their purchase decision are different from B2C. Therefore, B2B startups have to face more complicated issues and take longer time to solve the pain points,” Joshua said.

There are a few factors that B2B startups should give importance in order to increase their success rates, for example, their technology or innovation should

“1. Deliver clear value proposition to customers 2. Generate the fast return on investment and 3. Give low switching cost or none”

Currently, what are trendy among B2B startups are 1. Data Analytics 2. Internet of Things 3. Artificial Intelligence (AI) and Machine Learning (ML) 4. Blockchain and 5. Industry 4.0. All of these will play more important roles to improve the efficiency and the performances in the B2B sector.

Among ASEAN countries, the artificial intelligence (AI) startup in B2B sector is expected to grow continuously because ASEAN is the production base of several industries and AI helps solving the inefficiency issues in the factories.

Amid the fervour for startups sweeping across China, it is interesting to see how China will participate in making the changes in ASEAN region. AddVentures has monitored and followed the movement of Chinese startups closely particularly these three groups: 1. B2B Online Commerce 2. Logistics and Supply Chain and 3. Financial Supply Chain and Blockchain Smart Contracts.

Dr. Joshua said AddVentures has formed commercial partnership with over 40 startups, of which most are B2B. AddVentures as a linkage between startups and SCG and all of its 300 affiliates. Startups will work as the clients of SCG and work together to develop the solutions to meet clients’ demand. It has partnered with either the pilot projects or those that can be used to further develop the business and the future investment.

“We consider our investment in B2B startups by emphasising the “You Innovate, We Scale” vision. We will invest in startups who create the right solutions for either business sector or consumers. Once every party including business sector, consumers, startups and AddVentures enjoy the benefits from those solutions, we believe it has also created the sustainable growth. Besides, we have a strong determination to enhance the startup ecosystem by connecting everyone together,” added Dr.Joshua.

AddVentures by SCG was formally launched in mid 2017 to invest in startups domestically and globally. Such investment will help SCG to adopt new innovations in order to boost its competitiveness and provide better products and services to consumers. It plans to invest in Funds of Funds and also directly invest in startups in Thailand, ASEAN region and the global technology hubs such as Silicon Valley in the United States, Tel Aviv in Israel and Shenzhen in China. It gives priority to three verticals which are 1. Industrial 2. B2B and 3. Enterprise that go in line with three core businesses of SCG, comprising 1. Cement-Building Materials 2. Chemicals and 3. Packaging.

For startups across the globe who are interested in working with AddVentures, please browse www.addventures.co.th and Facebook: facebook.com/AddVenturesbySCG or LinkedIn: AddVentures by SCG for more information.

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